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The move is the biggest challenge yet by Facebook to online rivals, including Twitter Inc's (TWTR.N) Periscope live-streaming service, Snapchat's video features and Alphabet Inc's (GOOGL.O) YouTube Xander Bogaerts Jersey , as well as a potential threat to broadcast television.

Live video is becoming a highly competitive feature on social platforms, with companies competing to stream major sports events and exclusive video components from high-profile events such as the Oscar and Grammy awards shows.

Advertisers are particularly attracted to video that reaches a younger audience.

Facebook Live, which offers streaming video in real time, was launched last year. On Wednesday David Ortiz Jersey , it added features, including a map of video streams around the world, expanded search and filters that echo those on other platforms. Videos can be turned into black-and-white shots, like on Facebook's Instagram Jim Rice Jersey , for instance, and soon users will be able to add doodles, a nod to a feature on Snapchat.

Product head Chris Cox hosted a live video session Wednesday to advertise the product, and said Facebook hopes it will be used for everything from intimate family moments Ted Williams Jersey , such as a baby's first steps, celebrity-hosted question-and-answer sessions and breaking newscasts.

At a Facebook Live launch event in Hollywood on Wednesday, Will Cathcart, Facebook's vice president of product Wholesale Boston Red Sox Jerseys , told Reuters that the company has paid some partners to supply video in order to get Live off to a quick start, although he expected media companies would make money from advertising and other services longer term.

Time Inc (TIME.N) has been paid to use Facebook Live, a source with knowledge of the partnership told Reuters. Vox Media Inc's eight brands, which include Vox and Recode Cheap Boston Red Sox Jerseys , also have been paid by Facebook, another source told Reuters.

Recode tech news site said Facebook is paying The New York Times, BuzzFeed and the Huffington Post, as well.

Thomson Reuters (TRI.N) and Conde Nast Entertainment also will work with Facebook Live Wholesale Red Sox Jerseys , spokespeople said. Thomson Reuters is the parent of Reuters News.

Facebook's app now features Live prominently in the display bar for many users on iOS and Android across 60 countries.

While Facebook's News Feed has long had videos, largely shared from other websites such as YouTube, the company had not heavily pushed its own video products.

Its executives have, however Cheap Red Sox Jerseys , advertised the 1.6 billion-person social media site's video reach on earnings calls. Chief Executive Mark Zuckerberg told investors in January that 500 million people watch videos on Facebook every day.

VIENNA, Sept. 18 (Xinhua) -- The Democratic People's Republic of Korea (DPRK) should fully comply with its obligations under all relevant resolutions of the United Nations Security Council and the International Atomic Energy Agency (IAEA), the head of IAEA said on Monday.

"The nuclear test by the DPRK on Sept.3, its sixth and largest to date Mookie Betts Red Sox Jersey , is extremely regrettable," Director-General Yukiya Amano said at the opening of the 61st IAEA General Conference in Vienna, stressing that the agency will strive to return to the DPRK when political developments make it possible.

Amano's appointment to a further four-year term starting Dec. 1 was approved by the General Conference on Monday.

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